How SharePoint Consulting Services Assist Companies in Leveraging SharePoint

 Technologies associated with mobile application development continue to change, and it can be challenging for companies to keep up. That is why it is recommended for them to be aware of those technologies, as well as the trends that drive the industry. Businesses can learn a lot from those aspects, and determine the impact of the future of mobile app development on the way they work. Many of those trends are likely to change and improve as time goes by. Here are some of the trends that a company should be aware of:

Artificial intelligence

Mobile devices are frequently used for gaming, entertainment, and work, too. Features like natural language processing, speech recognition, and navigation are extremely important for those purposes, and with AI, they can be enhanced with machine learning algorithms and predictive analytics. That way, developers may be able to provide highly personalized experiences in their apps. Applications may also become capable of analyzing human or user behavior.

Cloud and IoT integration

 The Internet of Things (IoT) is one of the important and constantly growing technologies today. It can be implemented with cloud technology to enhance mobile application development. According to a report from market research firm International Data Corporation (IDC), global spending for IoT is currently projected at $1.1 trillion by 2023 as the market spreads to many aspects like smart cars, wearables, and home appliances. In the coming years, IoT and cloud-enabled apps may be able to connect multiple devices and take care of redundant data in real-time.

Use of better programming languages

Swift is one of the programming languages that is projected to be more significant in mobile application development in the coming years. It is known for reducing app development costs and enhancing creation speed, and for features like automated memory management and inferred types. Interoperability with Objective-C is allowed, eliminating rewriting for Apple devices.

 VR and AR

 The virtual reality and augmented reality market is seen to top $209 billion in 2022, as per Statista. These technologies are likely to become more advanced and valued in entertainment and gaming apps.

Enterprise Mobility Solutions to Empower Business with Scalability and Security

 

In this day and age, a business that does not have a bespoke mobile strategy is likely to lag behind its competition and fail down the line. Its customers are likely to be equipped with smartphones and tablets, which could mean that the business can miss out on opportunities to engage those people effectively and promptly. To avoid those pitfalls, it makes sense for businesses to seek enterprise mobility solutions to work more efficiently and securely.

 

Not just to enhance the customer experience

 

Mobility is not merely to improve customer service. As mobile technology continues to evolve, it is in the best interest of a business to focus on enterprise mobility solutions to enhance productivity. The solutions encompass a range of areas that matter to a company, such as cross-team collaboration, application management, and content management, and all of these should be enabled without risking security. With the right enterprise mobility solution, app development is more feasible across any mobile operating system, and it may also introduce BYOD and cloud-based storage to enhance productivity and enable employees to work flexibly.

 

Why mobility solutions

 

Mobile devices have proven themselves convenient because of the fact that they easily became a part of most people’s daily lives. They are used to make payments, book tickets, stream movies, shopping, and much more. Businesses adopting enterprise mobility solutions may be able to implement flexible and secure working conditions, while improving the quality of their document management and data storage. With proper development and implementation, enterprise mobility could deliver these benefits to the business:

 

• Cloud and system integration – Legacy systems and the database can be integrated by applying different points with a cloud management service to provide independence and more value to the business model.
• Security – Unauthorized access can be prevented and the integrity of data and systems can be enhanced when there is sufficient protection against malware, viruses, and attacks.
• Content sharing – Enterprise mobility solutions may be able to enhance collaboration, so users can share content seamlessly and securely.
• Reduced costs – Businesses can save time when they can easily access vital information. They could also save money when the solution includes cost-effective data storage solutions.

Digital Transformation Solutions Can Help Businesses Drive Better Customer Experience

 

As technology continues to evolve and advance, it can significantly affect an organization and how the business operates and works with customers. The challenge is for organizations to keep up with those changes, as failure to do that could compromise their progress and their ability to deliver better customer experiences every time. Digital transformation solutions can help, and the right provider can introduce new, proven, and practical innovations and technologies to improve the way they operate and bring customer satisfaction.

 Digital transformation pertains to the way an organization changes to adapt to the latest technologies and the preferences of their customers. Essentially, it is an umbrella term that encompasses many different changes a business may have to consider and apply to keep up with technological advancements. 

 Given that technology continues to evolve, digital transformation is inevitable. However, organizations transform in different ways, typically according to their industry. Most of the time, they cannot do that by themselves, so they turn to providers of digital transformation solutions to adopt the best technologies for their business or industry.

 Digital transformation is not only for the good of organizations. It is also essential to continue providing a positive customer experience. New communication channels, personalization, online shopping, mobile wallets, mobile banking, and other digital solutions are for their benefit, too. So, organizations need to choose digital transformation solutions that focus not only on themselves and their products or services. They should also consider the customer experience and prioritize it as much as they can. After all, the experience a consumer has with an organization can directly impact their perception of that business.

 Organizations should seek digital transformation solutions from established and reputable providers with significant experience in their industry. For instance, those in the banking industry can take advantage of the provider’s product offerings in SMS and mobile banking, mobile wallets, and much more.

Create Effective Marketing Strategies Using Push Notifications

 

Push notifications are enabled by default on mobile devices, and 52 percent of users prefer to keep them enabled, especially if they favor the app or the brand that gives them those alerts. To the business, these notifications help boost customer engagement and drive growth. However, that is subjective to the marketing strategy being used. Understanding the nature of push notifications and how consumers perceive them could help marketers develop creative marketing strategies to make them effective every time.

 Not your regular marketing messages

 Mobile marketing strategies used to involve sending direct messages to the user via SMS. Now, organizations can use push notifications from their app. They are delivered directly to the device to show on the alerts or notifications bar and possibly appear on the lock screen. This marketing technique does not require the user’s personal contact information, except for the app installed on their device. Users, however, still have the option to turn off those notifications.

 

An advantage of push notifications is that they can provide short personalized messages that users can read without opening the app. If they’re interested to learn more, they can tap on the notification, and the app should load. This keeps users engaged with the brand, whether they’ve been active or inactively using the app. 

 Some best practices businesses should know.

 Push notifications can annoy the user, especially if they seem too frequent, pushy, and disruptive to the user’s activities. That said, here are some of the best practices to know when creating effective marketing strategies with them:

 

• Personalize and provide targeted messages so they seem relevant to the user every time. 
• Instead of sending default requests to permit sending notifications, time them to ensure that the user will permit them. For instance, in an ecommerce app, it may want to ask the user following a purchase. This way, the marketer could show the value of push notifications, such as notifying the user about shipment status and delivery status. 
• Deliver actionable alerts by including a call to action, which should convince the user to take a desirable action. 
• Use sparingly. Otherwise, the notifications will seem intrusive and annoying, and users will disable them or, worse – uninstall the app. 
• Use the user’s geolocation for location-based push notifications. This may help direct a user to a particular store nearby.