The Importance of Push Notifications on A Cell Phone

Engaging your customers can be challenging—especially when they see your promotional message as intrusive and bothersome. Rather than using the conventional ways to promote a service or product or share information, consider using push notifications that allows you to communicate with your customers through more advanced channels like social media, email, SMS, or MMS. A notification server can leverage newer communication channels to help financial institutions connect with prospective and existing customers. Besides offering interactive online services, like transaction confirmations and balance inquiries, it can help your bank disseminate promotional and marketing messages to prospects, while enabling cross-selling and up-selling to the existing customers.

With push notifications, banks can curb their expenses while delivering better user experience. Financial institutions can minimize the need to rely on third-party customer service representatives and call centers, and do without bulk actions or services that involve repetitive actions. Likewise, they can structure products in a way that the notification services can be requested by the customer for a fee. You can enjoy the same advantages by choosing an efficient push notifications service. Customers can also benefit from push notifications on a cellphone, in terms of convenience and the quicker resolution of service requests and prompt responses to their concerns.

When choosing a push notifications server, make sure that it will provide an efficient and practical way to connect with your customers, while enabling flexibility to communicate via channels like email, social media, SMS, and MMS. One of the best notification servers is designed specifically for use with business, financial, and enterprise applications, and built on a scalable, secure, and reliable platform that can be used by any institution, regardless of size. Moreover, it can be integrated with different applications, while ensuring reliable and fast data transmission. The server works on commonly used platforms, like Linux, UNIX, and Windows, with an interface that enables simple administration and maintenance for both system administrators and users.

Top 5 Features of Omnichannel Banking Software

Your bank could be missing out without mobile banking for its customers. This solution lets people do banking while on the go. It lets them view their account, transfer money, make payments, and in some cases, it may even let them check their investments with a bank. Using an omnichannel banking software lets you introduce a convenient platform that your customers can use conveniently. Once implemented, it should help you serve your clients better. Just be sure to use a software that has these crucial features:

1. Easy integration – Go for an out-of-box platform that lets you roll-out its mobile banking capabilities immediately. That way, you can minimize unwanted interruptions that can negatively impact your service and the customer experience. The software can be integrated with your legacy core banking platforms and componentized architectures. Make sure that the software is PCI-DSS compliant and that SLAs can administer support for it.
   
   
2. Flexibility – A good omnichannel banking software provides a single framework that is versatile and applies a multi-play approach for you and your customers. With an all-in-one platform, you can eliminate the need to install multiple apps or platforms for different purposes. The software can be offered on different platforms, too, such as iOS, Android, IBM Mobile First Platform, and HTML.

3. Round-the-clock access – The software makes it possible for customers to do banking at anytime, anywhere, regardless of the day. This helps improve customer engagement.
   
   
4. Cloud deployment – An omnichannel banking software that enables both cloud-based and on-premise deployment for more flexibility in terms of access. With the cloud, data can be accessed by your customers and authorized banking employees from anywhere, regardless of the device used. This way, stakeholders can easily explore up-to-date information no matter where they are.

5. Biometric authentication – Privacy and accounts are protected with enhanced security methods like multi-factor and biometric authentication. This may help prevent unauthorized access to banking accounts online or via mobile devices.