Microsoft
Dynamics 365 is a family of business applications designed to help businesses
turn their operational processes into the very business edge that they need to
stay ahead of their rivals. It includes over a dozen applications and add-ons
that address ERP or enterprise resource planning, CRM or customer relationship
management needs among many other business process requirements that many
companies face.
Dynamics
365 include licensed apps that work together to provide businesses the
flexibility, stability, and extensibility that they need to sustain business
growth. The same flexibility combined with rapid development and innovation
makes it possible for Microsoft
Dynamics 365 to adapt and fit the needs of most
any business.
The
best way to understand Dynamics 365 is to separate its ERP components with its
CRM solutions. Dynamics 365 ERP focuses on the core accounting, distribution,
and manufacturing needs of a business, while providing even more extensive
functionalities to help manage other business-critical processes. All in all,
the value of these apps can be measured in the way that they help increase
business efficiency, automation, control, and scalability. The Dynamics 365 ERP solution can be
subdivided into 2 main categories—Business Central and Finance &
Operations, the first of which is ideal for small to medium sized businesses,
while the latter is designed to meet the needs of much larger operations.
Dynamics
365 CRM on the other hand, consist of 5 different apps that are designed to
fulfill an organization’s customer relationship management needs. These are
apps that work to help business teams make a sale, dispatch support, ensure
customer retention, and keep track of all these processes. The five Dynamics
365 CRM apps include D365 Sales, D365 Marketing, D365 Customer Service, D365
Project Service Automation, and D365 Field Service. Leveraging any combination
of these systems and integrating them with Dynamics 365 ERP and furthermore
with Office 365 can help ensure a robust business strategy for your most
critical business processes.
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